A Reassessment of Presidential Campaign Strategy Formation and Candidate Resource Allocation
Research Question
How should we assess the effectiveness of the American presidency, and what metrics capture success beyond short-term approval or policy wins?
Main Finding
The authors argue for a broader reassessment of presidential effectiveness that includes institutional leadership, long-term policy change, and normative considerations. They caution against over-reliance on popularity or legislative tallies as measures of presidential success.
Research Design
A conceptual and historical reassessment drawing on presidential case studies and existing theories of executive leadership.
Data Employed
Historical case examples from multiple presidencies, used illustratively to support normative and institutional arguments.
Substantive Importance
This work encourages scholars and citizens to evaluate presidents in terms of democratic values, institutional stewardship, and enduring impact–-not just short-term wins. It reframes how presidential greatness and failure are understood.
Research Areas
Campaign Strategy, Presidential Elections, Institutional Design, Normative Theory, Democratic Accountability
Citation
@article{reassessment-long,
author = {Reeves, Andrew and Chen, Lanhee J. and Nagano, Tiffany},
title = {{A Reassessment of Presidential Campaign Strategy Formation and Candidate Resource Allocation}},
volume = {Typescript},
year = {2003},
}